Being creative is just a way of life. As a graphic designer, I am constantly curious about the world around me especially when it comes to shapes, colors, textures, fonts, lettering and imagery. I discover inspiration in natural and urban environments. As much as design magazines and online sources inspire me, it’s everyday items such as an Asian takeout menu, graffiti on a building, a solo walnut tree in a cornfield or velvet paisley wallpaper that capture my attention. There is a process of discovery and creativity that I enjoy. Ultimately, my goal is it to create brands that people love and remember.
I am proud to say that I have earned two degrees from Michigan State University, a Bachelor of Science in Engineering Arts and a Bachelor of Fine Arts in Graphic Design. Obtaining two degrees wasn’t my original plan but it has prepared me well for a career as a graphic designer, marketer and entrepreneur. Engineering, being very black and white, has trained me to think logically and strategically when approaching problems. Whereas graphic design has taught me to be wild with my thoughts and think outside the box, to be original and different. Both encouraged me to generate unique ideas and to push the envelope.
"Art is not what you see,
but what you make others see."
— Edgar Degas
When working with Red Letter Design you can expect to follow a well thought out process that ensures that projects are on-time and on-budget. Plus, it allows RLD to create unique brands that clients love for years to come.
1. Discover – Meet with client to identify their goals.
2. Plan – Present proposal that includes deliverables, timeline and cost.
3. Research – Learn about the industry and their competition.
4. Concept – Generate ideas by sketching and brainstorm.
5. Design – Implement pure design elements through visual communication.
6. Refinement – Final adjustments before approval.
7. Delivery – At last, enjoy the final product!
The 12+ years we have been in business, these six core values have not changed, only grown in meaning. They continue to guide us through working relationships and are at the root of what we do.
Integrity – Honesty builds trust which is at the heart of our business.
Creativity – By seeing the world differently we create unique designs that inspire.
Loyalty – We are devoted to our clients by only having one client per area industry.
Passion – We are enthusiastic about branding, graphic design and the arts.
Excellence – Through superior products and services, our quality is high.
Service – By listening, we give clients what they want plus what they need.