TBA Credit Union Make the Switch Campaign

The original ad concept of "Make the Switch" was created by TBA Credit Union. It was Red Letter Design who ran with the idea and refined and developed it into a clever and persuasive design that works in several medias. With the creative help of Traverse City-based photographer, Michael Poehlman, the featured members look at ease in their natural environments. The ads incorporate part of the sailboat icon as a graphic element into the design. Plus, by using TBACU's corporate color and fonts the ads truly reflect the company's brand.